After years on hiatus, Dweller are back together to join Flood of Red on tour for the 10th year anniversary of their album “Leaving Everything Behind”. I spoke to Dweller about designing a t-shirt for their last tour. The brief was very open, they wanted something minimal, simple but memorable. If possible they wanted to incorporate their crescent moon logo.
I started with the music, listening to their self-titled EP which is now streaming on Spotify. I consulted the CD artwork, making notes on the lyrics and imagery before doing some sketches. In the end I pitched four designs based on lyrics from their songs. Each design had a different illustration style, but the colours and imagery were both dark and gloomy.
In the end, while they liked the designs, the band wanted to go in a different direction. Wanting to give fans something closer to what they had seen from the band in the past. They asked if I would recreate an older design and unfortunately these designs went unused this time. This is often the way projects go and I thought it would be good to show the full process and some of the designs that didn’t make the cut.